I have a box full of random allen wrenches and a long, intimate relationship with the bald guy in the IKEA Wholesale NFL Jerseys instruction pamphlets.
So I pretty much had to read the very long article about IKEA (subscription req’d) in this week’s New Yorker. It’s basically everything there is to say about the company, which has stores in 38 countries and sales of more than $20 billion a year.
A few interesting facts from the article:Today, the company aims to “design products that can be packed as tightly as possible, minimizing damage and maximizing profit as they are transported over the Wholesale NBA Jerseys china oceans. Its motto: ‘We hate air!'”
The do it yourself assembly has a side benefit for the company: People like stuff better when they build it themselves. This has been dubbed The Ikea Effect. (Bonus: Here’s a study published earlier this year that demonstrated the Ikea Effect in action, and here’s a summary of the findings.)The “Main Aisle” through the store curves Wholesale NBA Jerseys every 50 feet, to keep customers interested in what’s around the bend. “A path that is straight for longer than that is called an Autobahn a big, boring mistake.”
A professor at University College London “conducted a study of the IKEA labyrinth and deemed it sadomasochistic.”
IKEA Cheap NFL Jerseys “uses a technique called ‘bulla bulla,’ in which a bunch of items are purposely jumbled in bins to create the impression of volume and, therefore, inexpensiveness.”
Wherever you stand, you can always see a bin full of yellow shopping bags.
Ingvar Kamprad, the company’s founder:
drives a beat up Volvo and Cheap Jerseys “is known to pocket the salt and pepper packets at restaurants.”
created a complex corporate structure that includes a $12 billion foundation based in Liechtenstein and controlled by the Kamprad family. (Here’s more on the company’s finances.)
was “active in the Swedish Nazi movement” in the late 1940s. He later apologized.
did his first business deal at age 5, when he got his aunt to buy a hundred boxes of matches, then re sold the boxes one by one at a higher price. “I still remember the lovely feeling,” he told a biographer. manufacturing plant:
The company opened a plant in Danville, Virginia in 2008. Ikea is the target of racial discrimination complaints, a heated union organizing battle and turnover from disgruntled employees.
Workers complain of eliminated raises, a frenzied pace and mandatory overtime. Several said it’s common to find out on Friday evening that they’ll have to pull a weekend shift, with disciplinary action for those who can’t or don’t show up.
The head of IKEA USA told the New Yorker that mandatory overtime had been a problem, but that the situation was improving.
In July, the workers at the plant voted to join the International Association of Machinists and Aerospace workers.
“As long as there’s human life on earth”
The company has an egalitarian, penny pinching corporate culture. Everybody flies coach, there’s no executive dining room, etc. And there’s a deep belief in what the company does.